ประสบการณ์การทำงาน

PROFESSIONAL EXPERIENCE

1) Owner & Strategic Transformation Lead | Banrukcom Media Production Co., Ltd. | Sep 2022 – Dec 2025

Strategy AI Architecture: Engineered a Generative AI & BDMS ecosystem integrating automated SOPs, reducing marketing ad costs by 60–90% and shifting staff focus to strategic initiatives.
Enterprise Turnaround: Implemented data-driven marketing and operational strategies for local SMEs, turning loss-making businesses into sustainable, profitable enterprises.

2) Digital Data Analyst & Enterprise System Developer | Ratchathani University | Sep 2015 – Aug 2022

Strategic Crisis Transformation: Led cross-functional digital transition during COVID-19 by coaching executives and faculty on digital tools and Agile CRM.
Revenue Generation: Optimized student acquisition and online marketing frameworks, generating 36M+ THB in revenue within 4 months (3,700% ROI).

3) Programming Analyst (SAS) | Advanced Systems Consulting | Oct 2014 – Jul 2015

Cross-Functional Solution Delivery: Partnered with Fujitsu’s global engineering team to deploy a CRM & Customer Analytics platform for MJN executives, expanding adoption across 6 Southeast Asian countries.
Scalable Enterprise Impact: Engineered analytics architecture converting multi-source data into actionable executive insights, generating multi-million business value.

4) University Faculty & Software Developer | Rajamangala University of Technology Isan (Kalasin) | Apr 2006 – Oct 2014

E-Learning & Capability Building: Pioneered the university’s E-Learning transformation phase and cross-departmental IT knowledge bases.
Enterprise Software Delivery: Managed end-to-end delivery of enterprise solutions (ERP, ESS, Data Warehouse) with centralized data integration.

5) Registration & Evaluation Officer / Lead Developer | Rajamangala University of Technology Isan (Kalasin) | Apr 2005 – Mar 2006

Strategic Transformation & Workflow Automation: Re-engineered legacy paper workflows into an online registration engine, eliminating 60% of manual errors and reducing operational costs by 240,000 THB per semester.

PUBLICATIONS & NATIONAL PROCESS MODELS

Strategic Transformation: National Health Data & Inventory Management Model (TCI-2 Journal), Authored and published a peer-reviewed process re-engineering framework based on the crisis response system developed for Public Health Region 9, serving as a scalable blueprint for regional public health resource allocation.

สามารถอ่านรายละเอียดประสบการณ์และผลงานเพิ่มเติมได้ที่ website: https://banrukcom.net